People Don't Know What They Buy?

NBD did a survey, and found that most console buyers don't know what they got. Only 40% of PlayStation 3 owners polled were aware the machine had a Blu-ray player and about 50% of that number had popped in a Blu-ray movie during the last 10 times they turned on the machine -- the other half didn't use the feature.
So apparently, for the 1.5 million PS3 owners in US. Only 600k owners know that it's even a Blu-ray player. And out of them, only 300k actually used it recently.